A single bed of more than 10 million yuan, a set of sofas more than 300,000 yuan. CCTV's "Weekly Quality Report" program was exposed yesterday: the high-priced brand Da Vinci's sales of high-priced Kabri furniture, not as 100% Italian production, but in Dongguan furniture company; The raw materials used are not Italian precious wood, but polymer resin materials, large core sheets and MDF. After testing, Da Vinci furniture purchased by consumers was even judged as a substandard product. The reporter visited the only Da Vinci store in Guangzhou, and there are still many customers who are choosing furniture, and the exposed furniture products are also on sale. Encounter: The price of furniture is more according to CCTV reports. Ms. Tang of Beijing spent more than 2.8 million yuan to purchase more than 40 pieces of furniture from the Da Vinci store, of which a set of sofas worth more than 300,000 yuan. When these expensive furniture entered the house, they gave off a strong pungent smell. And the 1.5-meter single bed she bought for more than 100,000 yuan, the actual bed was only 1.2 meters. As a result, Ms. Tang has doubts about the Italian import status of these furniture. Zhao Ying, the manager of Beijing Da Vinci store, has repeatedly promised that 100% of the Cabrera furniture sold here is made in Italy. The beautiful carving used in the furniture is a kind of precious wood called the whitethorn root, only Italy. Only in a remote town. Since then, CCTV reporters have visited Da Vinci furniture stores in Shanghai, Chongqing, Chengdu and Shenzhen, and the results are the same as Beijing specialty stores. The reporter also found that Da Vinci's furniture import procedures were complete and found no flaws. Found: Italian furniture Dongguan according to the address provided by the sales staff, CCTV reporter found the Cabrera company in Cantu town, Italy. The person in charge of the company said that they did have a cooperative relationship with Da Vinci, but the carvings on the furniture they produced were not made of solid wood, but made of a special resin material. This is obviously different from Da Vinci's statement. After a half-year field visit investigation, CCTV reporters found that the original 100% Italian-made Cabrera furniture was actually produced by Changfeng Furniture Co., Ltd. in Dongguan. Peng Jie, general manager of Changfeng Furniture Co., admitted that the Dabie furniture sold by Da Vinci Company was produced by their company. He also presented the electronic receipt of the payment by Shenzhen Da Vinci. In the Da Vinci store, the double bed sold for more than 300,000 yuan is only about 30,000 yuan in their company. During the investigation, the reporter found that the raw materials used by Changfeng Company for Da Vinci's furniture are not Italian precious wood, but a polymer resin material, large core board and MDF. As soon as you walk into the workshop, you can smell the pungent smell of these chemicals. The person in charge of Changfeng Company stated that their production was carried out in accordance with the requirements of Da Vinci. The person in charge of Da Vinci Company clearly requested that “there is no need for solid wood in places where wood can be used†when producing furniture. "You can use the way of the mold." Peng Jie said that they have been producing furniture for Da Vinci since 2006. Now the three series of brands have Cabriel, Hollywood, Riva, and Da Vinci's annual trading volume is about 50 million yuan. . Secret: Going abroad and importing high prices CCTV reporters found that in order to cover up the fact that they purchased furniture from Changfeng Company, Da Vinci Company was painstaking and strictly kept the transaction process between the two parties. The two sides also set up special telephones and faxes. At the same time, assign someone to communicate and contact. Da Vinci’s “prepayment ledger†for Changfeng Company showed that Da Vinci claimed that it purchased small pieces such as cloth panels and hangers from Changfeng Company instead of furniture. The person in charge of Changfeng Company said that in fact, Da Vinci bought furniture, but they did not dare to write on the books. The main reason was the fear of exposing the truth about the domestic manufacturing of so-called “foreign brandsâ€. Peng Jie revealed that Da Vinci shipped the furniture from the Shenzhen port to Italy, then from Italy to Shanghai, and returned to the country from the poster. The furniture has a full set of import procedures and became the Da Vinci company. Said 100% Italian original, "international super brand" furniture. On-site: Guangzhou specialty store was exposed furniture. According to Da Vinci's official website, Da Vinci Home Furnishing Co., Ltd. was established in Shanghai in 2000. It has become the largest and highest-grade furniture agency in Asia, selling furniture. There are more than 100 brands such as Cabernet, Jumbo, Hollywood, Armani, Versace, Fendi and Lamborghini. These brands are “international super brands†in furniture. At 14:10 yesterday, the reporter called Da Vinci's customer service phone to inquire. A female staff member from the sales department of Da Vinci's sales department immediately said: "The report has not been fully confirmed to be true, it may be framed by peers; The department just came to us to investigate, the company will open a press conference and collect evidence to go to court.†Subsequently, the reporter went to the only Da Vinci furniture store in Guangzhou, located at No. 1 Tianhe North Road. The sales lady told the reporter that the furniture in the store was imported, and they were responsible for the sales. The furniture of Cappuccino came from Italy and was made of very high-grade solid wood. The reporter noticed that the furniture in the store is selling at an amazing price, especially the Kabri brand home, the price of a set of sofas is as high as nearly 300,000 yuan, and the price of a wooden coffee table is more than 100,000 yuan. When the reporter asked about the same exposure of the "Hollywood" and other brands imported furniture, she said that: some furniture was originally placed on the third floor, but the third floor is being renovated, and now there is no way to see. Experts: Turning around a circle has become a foreign manufacturing. Yesterday, Wang Zhiming, general manager of Guangzhou Jianmei Modern Furniture pointed out that there are indeed domestic brands in the country under the banner of “foreign brandâ€, and some are domestically registered brands, but they are posted in China. Brand production; some are domestic manufacturing, "turning around a circle" in foreign countries has become "foreign manufacturing"; or some are imported furniture, some are domestically produced furniture, two kinds of furniture mixed. How to identify these counterfeit foreign furniture? Wang Zhiming suggested that it is necessary to check customs declarations, container invoices, packing lists, and ocean bills of lading. Whether the four-in-one joint verification is a true import brand; in addition, you can ask for the certificate of origin, but if it is domestically produced and sold abroad, it will be returned to domestic sales. Even if it is not useful to ask for proof of origin, it is difficult to tell if it is 100% imported.
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