[New]"mask explosion" dust heroes layout smog purification market to create the first price

At the end of 2016, an electric-technical “micro-innovation” mask was used to set off a new generation of dust-proof electric face masks for the flood-fighting wearable devices, and the “Beijing Wisdom Technology” to create this product quickly entered public view. . As a cutting-edge technology company that aims to create “Internet technology explosions,” Beijing Zhizhao has assembled more than a dozen research and development teams of smart hardware and electronics industry designers. Technology and the market have become a rookie in the industry that cannot be ignored.

Deep-cultivation masks research and development to seize the commanding heights of the industry

Since its inception, the dusty heroes have abandoned the technology genre in the market. Do not blow technical gimmicks and return to a minimalist product concept. The birth of dusty electric masks is a major drawback for the mask market for a long time - "The gas masks are airtight and breathable. In this regard, the dusty electric masks appeared in just six months. In terms of function, the small fan was implanted into the mask and the mask was upgraded into a portable air purifier. In terms of wearing experience, it not only solves the problem of numbness, and allows the mask to be worn. The comfort level has been greatly improved, and the food-grade silicone used at the same time has taken care of the experience of respiratory sensitive people such as children and pregnant women. In addition, this mask is also not ambiguous in the anti-mite effect, in the authoritative evaluation issued by the China Construction Research Institute Environmental Testing Center, with a 95% haze single filter effect, pull the industry first.

It is understood that the dust heroes will continue to expand the product line to meet the needs of more mask market segments. According to the person in charge of the company, the cause of urban air pollution is complex, and the particularity of seasonal changes is more and more obvious. In addition to the winter haze, the harm of pollen in spring and sandstorm in summer highlights the harm. Therefore, in the second half of the year, dust masks will be launched in response to pollen allergies, construction industry and other industrial pollution in the dust environment, such as masks, to fully improve its electric mask product line.

Taking North China as the axis to open up the product-wide layout strategy

At the end of 2016, Dust Heroes has sold over 300,000 units to the market through “one” and ten million followers. It has become a real anti-fog and explosive product. With the successful testing of the first product, Dust Hero will adhere to the longer-term brand planning and layout of the entire air purification and environmental protection market. At the just-concluded Expo, the heads of Dust Heroes showed reporters the newly developed net cubic air purifiers, car purifiers and other products, all at a very cost-effective price model, and unique product design. Position the market.

According to reports, the next car purifier launched by Dust Heroes is an air purifier developed and designed for the status quo of China's automobile pollution. The purifying air volume is as high as 30m3/h, rapid purification in 5 minutes, and high-quality filter cartridges, making the dust large. Air purifiers for Chival have high-efficiency purification capabilities and excellent noise control.

“Either the price wins or it is different.” Now that the air purification industry has entered the competition in the Red Sea, it faces serious similarities in products, and the embarrassing situation of low-quality goods disrupts the market. The head of the dust heroes brand has its own unique ideas. “The ancients said that their names are the same, and the brand name “Dust Heroes” has created a brand image with extraordinary skills and unwillingness for the consumers. This kind of temperament will pass superior product performance and excellent quality. Each of Dust Hero's future products will be reflected one by one.”

In terms of market layout, Dust Heroes will use North China as the axis to radiate the market layout of the country and place the key markets in North China and Northeast China, which are deeply disturbed by haze. After the product line is fully improved, the dusty heroes will be The nation recruited partners to design a number of provincial and municipal image flagship stores, so that more people in the country can get access to the entire series of indoor and outdoor air purification products.

“Air is one of the major issues facing China today. Making masks is just a small step, and it is also a big step for outdoor respiratory protection. It is also the first step for a full generation of dust heroes. On this basis, we hope to Provide more solutions for different air purification scenarios to meet the public demand for clean air.”