Flooring industry follows custom trend

In the past, private ordering was synonymous with "luxury." Today, the "custom" trend has been completely scraped into the home building materials industry. With the continuous improvement of people's living standards, people are pursuing a higher quality of life. The demand for customized products is now increasing, and this phenomenon will continue to develop. This trend is virtually changing the market, changing the direction of the company's development.

The real estate industry in our country drives the development of the home building materials industry. 80, 90 young people are not only the main consumer groups in the real estate industry, but also the consumer groups in the home building materials industry. They have a strong sense of individuation and have their own unique feelings about the choice of products. Their requirements for the floor are no longer good quality but OK, but they have their own standards for the color, grade, style and even the overall visual effect. The custom floor can satisfy their individual needs to the greatest degree and show their own style.

Personalized customization has gradually become a trend. China Wood Industry Network believes that if the flooring industry wants to develop, it must adapt to the trend and tailor it to different consumer groups and different personality characteristics.

Floor companies take the customized development path and need to grasp four points:

First, order color, color. According to the customer's color samples, custom floor. Customers can freely combine floor colors. All materials use natural environmental pigments, free of harmful volatiles such as VOCs, allowing customers to feel at ease.

Second, provide an infinite variety of visual effects. According to the color of the customer's booking, combined with the scene depicted by the customer, the floor renderings are drawn until the customer's mind is reached and the individual needs are met.

Third, grasp the future trends. Tailor-made for the purpose of customers, and to ensure that the functional, aesthetic, environmental protection, health has always been in good condition.

Fourth, custom marketing. The traditional marketing model is to make profits by mass production in order to maximize profits. Custom marketing, on the other hand, is based on the customer's orders for production. It serves the customer's individual needs and effectively avoids the accumulation of goods.

Flooring companies want to have long-term development, must comply with the trend of the trend, and walk on the road to custom trends.