Energy conservation and environmental protection become the theme of development of the ceramic industry next year

In recent years, although the ceramic industry has achieved sustainable development in general, it has also shown many problems, such as intensified competition in product homogeneity, large energy consumption in production, increased raw material prices, and increased regulation and control by the property market. These factors are all constrained by these factors. The healthy development of the ceramic industry. Many people doubt: In the future, the entire ceramics industry will follow what kind of trajectory development, what kind of development trend will appear? For this, the reporter interviewed relevant person in charge of Foshan Pengnuo Ceramics Co., Ltd. with relevant questions. The person in charge said that the future development trend of the ceramic market will be reflected in brand competition, close to the high end, emphasizing environmental protection and energy conservation, and taking the road of integrated network marketing.

The development trend of the ceramic industry in 2013 is the theme of energy conservation and environmental protection. According to the person in charge of the company, the competition in the future ceramics market will become increasingly fierce. This competition is not only a product of competition, but a three-dimensional, covering quality, In terms of services, word-of-mouth, etc., it is the competition of brand power. With the increase of consumer brand awareness, the brand value of companies is more and more important. Many companies including Penon Tile have increased their attention to the brand, starting with brand image, brand philosophy, corporate culture and other aspects, and strive to build brand awareness and reputation. For example, the company's brand spirit of "watching dreams and dreams" is integrated with resources to create a brand image full of ideals and passions. In the industry like a rising star, it has also gained a good reputation among consumers.

In addition to the advantages of branding competition, it is also the development trend of the ceramics market in the future. One of the major trends in the industry this year is the recovery of the high-end tile product market. High-end ceramic tiles require technology, appearance, texture, and decoration to go beyond ordinary tiles to meet the high demands of consumers on product quality. At present, many of the more powerful brands, including Penone, have their sights on high-end markets. The polished tiles, antique tiles, and 3D ink-jet tiles of Pengnuo Tiles not only meet the high quality requirements, but also have high cost performance, which will surely occupy certain advantages in the future.

Energy conservation and environmental protection is the consensus of the entire society and it is also the future development trend for the ceramic industry. As the prices of fuel oil and various raw materials continue to rise, ceramic companies with higher energy consumption feel pressure. In particular, SMEs with small profit margins often feel the pressure of survival. For this reason, in the coming period of time, many powerful brands will continue to invest in scientific research, research environmental protection and energy conservation technologies, and increase investment in the production of environmentally friendly ceramic tiles in order to reduce energy consumption and reduce costs during the production process. In addition, good for human health is also an important aspect of environmental protection, low radiation, negative ion release category is also an important category of future tile products.

In addition to brands, technology and other factors, marketing is also the key to the success of ceramic companies. Because of its wide audience, fast dissemination, and low cost, online marketing has the unparalleled advantages of traditional marketing methods. In the future, it will set off marketing in the industry. At present, there are many brands in the industry market and competition is fierce. Whoever can take advantage of network marketing will have greater development advantages. According to the person in charge of Connaught, Penguo Tiles attaches great importance to developing network marketing and actively pursuing its own brand image on the Internet platform. For example, Penguo's official micro-blog is a very good platform for interaction with consumers.

Through analysis, we can see that the competition in the future ceramics market will be a comprehensive, three-dimensional competition. We will wait and see how the many ceramic brands represented by the company will develop.