The Ceramic Bathroom Industry Trademark Strategy Awareness Lags Behind a Brand Crisis

As the “Chinese porcelain capital”, Foshan has emerged many famous domestic and international brands such as “Dongpeng”, “Nobel”, “New Pearl”, and “New Zhongyuan” after decades of development. Followed by it is the brand's bedding incidents continue to stage, the greater the visibility, the more articles from Huaxia Ceramics Network can be easily imitated.

In 2010, Anyang Xinmingzhu Ceramics Co., Ltd. (hereinafter referred to as Anyang New Pearl) was put into operation in Anyang, Henan Province. Reporters have reported this. At the time of the climax of the nationwide layout of the ceramic industry, the “New Pearl” attracted attention in the industry, and news about Guangdong New Pearl Ceramics Group Co. Ltd. (hereinafter referred to as the New Pearl Group) building factories in Henan began to spread. The New Pearl Group immediately clarified that it did not build a factory in Anyang and did not have any cooperative relationship with Anyang New Pearl. The new Pearl of Anyang also clearly confirmed this in an interview with reporters. They did not have any relationship with each other. Not only that, but also the “New Pearl” ceramic building company in Chaohu, Anhui, which has nothing to do with the New Pearl Group.

According to Zhang Youzhuo, Honorary President of the International Federation of Industrial and Commercial Businessmen and Senior Consultant of the Marketing Committee of the China Ceramics Industry Association, the “New Pearl” is registered in different places. With the branding power of the New Pearl Group, it is suspected of “defective brand names”. He told the new financial reporter that not only that, but he also used the example of “take tigers to win meat”. A famous ceramic building company in Foshan, the main products are export trade. On one occasion, after negotiating with foreign investors and getting the order intention, when the contract was formally signed, suddenly, another stone building company with the same name was “pulled out”. The other party called "We are all companies," but its products are cheap. In the end, huge amounts of business fell. The aforementioned Dongpeng Sanitary ware frankly stated that at present, the wind of plagiarism in the industry is prevailing, especially the new domestic ceramic production areas.

In fact, in the field of architectural ceramics, the phenomenon of cottages is commonplace. After the local cottages are easily seen, building factories in different places becomes a new way.

“Famous ceramic brand enterprises in Foshan's entire ceramic building industry are facing a 'brand crisis'.” Zhang Youzhuo worried that brand companies and “shanzhai” brand companies belong to different companies and that they are produced in different regions. The production standards will inevitably be different, and the ultimate result is not “ It is as simple as seizing market share.