Since the beginning of the 21st century, the market competition among enterprises has mainly focused on the competition between enterprises and brands. There are various categories in the hardware industry, including: locks, doors and windows hardware, home decoration hardware, plumbing hardware, architectural decoration hardware, kitchen hardware, etc., the brand effect is not prominent. To solve these problems, marketing is the best means, and the marketing process is also a process of brand building. The key to successful marketing is to measure the dynamic change environment forever. On this basis, it makes repeated and integrated considerations and considerations on the three elements of "who, what, how". From this point of view, innovative marketing has become an indispensable part of building a brand of goods and improving its performance. According to the diversification of the hardware industry management mode, most practitioners have insufficient understanding of the information age, multi-directional, multi-level marketing may better help hardware companies to establish a brand, ready to meet the market challenges of the post-economic crisis era. So, let's take a look at some of the ways to quickly establish a brand: print media, TV media, web communication and word-of-mouth. Regarding the traditional model, we don't have to talk about it. We came to the Chaolong Hardware Market to see the advertising signs on the big plaques. We walked over the newspapers and magazines and turned over the industry newspapers and magazines. We sat on the TV and the home decoration pictures on the bus. The exceptions passed to people are the traditional media that have long been taken for granted. This is not what the author wants to emphasize, but it must also be understood in marketing. Next we will focus on online marketing and word of mouth marketing. The author believes that these two methods are most suitable for hardware companies to apply, because the combination of the two can not only reflect the rapid spread, efficient and accurate positioning of customers, but also reflect the company's services, brand and customer loyalty. According to statistics, China currently has more than 10 million SMEs, accounting for 99% of the total number of enterprises in the country; the value of products and services created by SMEs accounts for more than 50% of GDP. With the advent of the information age, information technology has injected a new impetus into small and medium-sized enterprises. The rapid development of some small and medium-sized enterprises with the help of information technology has stimulated the strong demand for information in various places, and the success of informationization of small and medium-sized enterprises has become obvious. specialty. Informatization construction has become a top priority for decision makers in various hardware companies. Many hardware companies attach great importance to the Internet. On the one hand, online public opinion is formed quickly and widely. Once the negative information of enterprises appears on the Internet, it is difficult for enterprises to deal with them in time. On the Other hand, this kind of communication characteristics of the network also provides a convenient and efficient marketing channel for enterprises. Especially in news marketing, compared with traditional media, the network has lower cost, multiple channels of communication, a wide audience, and more targeted. This has provided many opportunities for small and medium-sized hardware companies with weak financial resources. Hardware companies must learn to deal with professional media. Corporate propaganda departments should pay attention to communication with online media people, establish deep media public relations, integrate media resources, and let the media serve enterprises within certain limits. And this media relationship requires the company to develop and maintain for a long time. Well, let us take a look at the network resources of the hardware industry: Chaolong Hardware Network, International Hardware Machine Grid, Hardware Machine Grid, China Superhard Materials Network, HC Hardware Network, Qinjiayuan Network, Electromechanical House, Global Hardware Network, Welding Online, China Power Tools Network, China Abrasives Abrasives, China Import and Export Hardware Network, China Hardware Network, China Foundry Network, Welding 21st Century, Electromechanical Online, Hardware Manufacturing Network, Electromechanical Business Network, China Coating Mill Industry portals and trading platforms such as the Internet. Faced with such a complex network platform, hardware companies need to further understand the various ways of network marketing, choose the marketing method that suits their own development, and spend money on the cutting edge. Enterprises pay attention to the above websites, don't forget the more economical, customer loyalty, and more accurate network tools---blog microblogging marketing---the word-of-mouth model of the Internet era, as well as major community websites, popular Forums, search engines are also a good choice. The more professional microblogging platforms in the industry are: China Superhard Materials Network Weibo: http://weibo.com/idacn; China Abrasives Web Weibo: http://weibo.com/cnabrasives; China coated abrasives Web microblogging: http://weibo.com/u/2647622921.
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