When the trend was reflected on the market, the reporter of the New Express saw that most home furnishing brands have at least one or two types of white furniture. Big brands such as Biaozhuo and Ruichi are mainly white sofas. Many products have good sales. In the past, "the most feared The concept of "white furniture is easy to get dirty" is slowly changing.
Model house effect + idea indoctrination
The sales of white furniture are popular, and soft designers think it is inseparable from the "model room effect". Since the appearance of model house sales, the sales of open model house units have been greatly promoted. The effect of the overall home improvement allows consumers to visually see the renovated home, and it is psychologically easier to accept the real estate, which is also the "model house effect". Behind this effect is the influence of soft-fitting design on consumers' consumption and aesthetic concepts. According to Feng Shuxian, a designer of Jisen Soft Decoration, in order to highlight the decoration effect, many model house designs often use white furniture to create a stylish and bright space, which is gradually accepted by consumers.
Although white furniture looks good, "difficult to clean" is still the biggest problem. However, reporters surveyed brands selling white furniture in major stores, and most of them said that the number of people buying from the store has exceeded the model room. One of the reasons behind the Aomeshi family's shop staff: The sales staff will try their best to instill new ideas. General stains can be washed with cloth cleaners. In addition, it can be removed once a month or two. In fact, maintenance is not difficult. Some brands buy white furniture and distribute cleaners. In addition, many white furniture is made of high-end fabric or leather, and the strength of its consumer group is higher. It pays more attention to the decorative effect of furniture. Cleaning problems can be asked to come to the door for maintenance.
Fashion white
More psychological feelings
At the Milan Furniture Fair in 2010, regardless of lamps, stones, furniture, and cabinets, it was almost flooded with white, guiding the trend of home furnishing this year. In the recent spring and summer 2011 release of New York Fashion Week, white was once again established as a fashion element of this year, which makes white more "flight into ordinary people's homes".
Taking off the fashionable outerwear, in fact, white also meets most people's household needs. From the perspective of color psychology, white series such as white, beige, and original hemp colors give people a feeling of clean and bright, leisure and relaxation. With light-colored furniture made of solid wood and cloth, and green potted plants, it brings a sense of peace back to nature. In addition, the white home can brighten the color of the space, increase the reflection of natural lighting, and make the indoor space look brighter and more spacious. For modern homes with smaller and smaller units, it is a clever space enlargement method.
Of course, in addition to the space that expresses naturalism, white can also have a variety of personality, such as black and white space is full of cool feeling; with the shiny elements of silver and black, you can create a luxurious neo-classical style; with light colors, Make the space warm and cheerful; with lively candy colors, it is suitable for active children's homes.
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