The macro-control, which was regarded as "the strictest in history", started in April last year, has caused a sudden decline in transactions in various property markets, and also made the downstream home furnishing industry feel cold-mouthed. In this market background, the secondary demand of the home furnishing industry has naturally become the current priority of many home furnishing enterprises. This not only enabled home furnishing companies to start adjusting their business strategies, but also caused many changes in the home furnishing market in Guangzhou.
Comprehensive stores are favored again
In a comprehensive store such as Grandview Plaza, since the rent is at least more than half more expensive than ordinary home stores, many businesses used to just try to enter this type of store, but in recent times, the situation has been quietly Changes are taking place.
There is also a home brand concentration camp in the comprehensive store
The Opai cabinets Zhengjia Plaza opened in January this year, and the Atrium elevator on the same floor is directly opposite. Another new wardrobe store of Opai is currently being renovated and is scheduled to open in June. It will replace the original one of the Opai. A poorly located wardrobe store, while the new store is more than double the size of the old store.
The increase in the operating area of ​​Oppa is not a case. During this May 1st period, many new brands such as Federal Gordon, Meilun Soft Decoration Space Design, Novi Family Overall Wardrobe, and Marg Custom Wardrobe collectively appeared at Zhengjia Plaza. In addition to the original Sophia wardrobes, Holocaust wardrobes, Conraden wardrobes, Blue Valley smart cabinets and other brands, the sixth floor of Zhengjia Plaza, which is expensive to rent, has become a concentration camp for customized home furnishing products.
The traditional store is transformed into a comprehensive store
What has changed are those traditional home furnishing stores. In April of this year, the Mercure Olympic Sports New City store introduced Tianhe City Department Store, Xiao Q R Us, and Dadi Cinema. In addition to the original Decathlon sports supermarket, the Mercure Olympic Sports Store no longer has the image of a home store in the past. Transformed into a comprehensive store full of eating, drinking and playing.
Introducing department store brands in traditional home stores to move closer to comprehensive stores
Relevant person in charge of Mercure said that they have counted the influence of Tianhe City and other passengers on their traffic after the opening. The data shows that the average passenger flow in the store after the opening of Tianhe City is 4-5 times that of the previous ones. There are more than this multiple.
Some people in the industry told reporters that due to the weak housing market, the delivery area of ​​new homes has fallen, so the home industry will rely more on secondary decoration or secondary purchases, and the status of comprehensive stores like Zhengjia will become more and more. Important, because merchants rely more on random purchases, and if this situation continues for a period of time, the possibility of traditional home stores improving their own facilities and moving closer to home stores will increase.
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