Looking back at the online shopping market in 2010, the group buying army must be an exceptionally beautiful label. Inspired by the rocket-like growth experience of Groupon, the US group-purchase site, there was a burst of explosive growth in the domestic group-purchasing website. The group-buying project was also varied, ranging from eating and drinking to amusement rides. Zero2IPO Research Center data shows that as of November 2010, there were thousands of Chinese group buying websites.
What prompted the promotion of the army from the “Hundred Regiments Offensive†to the “Hundred Regiments Offensive†in just six months? Quite simply, behind the “wildgrass style†growth on the group buying website, it is inseparable from the tide of rising consumer groups and prices.
Indeed, group purchases have instilled water into the traditional online shopping market and brought a new spring to the online shopping market in 2010. Is the so-called "often in rivers and lakes drift, how can I not sickle knife." In the rapid warming of group purchases, some dissonant voices are gradually coming to the fore, product goods are not on the board, website volume, and consumers can hardly safeguard their rights. Many consumers have expressed that they are love and hate for online group buying.
Phenomenon: The hardware group buys together and buys in the army, we can easily find the figure of hardware buy. Not long ago, the top hardware, which is known for its exquisite selection of materials, and its design advancing with the times, launched a heavy winter surprise package - 11 heavy gifts, a value of 10,800 yuan for the top cabinet, and 1 second of spike killings.
Not only that, but in November Beijing gathered on the hardware group. Tuteng Baojia's first-ever furniture purchase group “To Power Group†used a seven-piece furniture gold combination that rivaled the industry’s top-level configuration to open a feast of furniture purchases and sincerely warmed the capital to this cold winter. On November 13th, the 1000-member group purchase meeting for Building Materials Furniture Electrical Appliances was held in the China Hall of Nikko Hotel New Century. The group purchase covers a large number of first-line brands and popular online brands required for the decoration of floors, tiles, sanitary ware, cabinets, paints, ceilings, furniture, and electrical appliances.
In order to achieve the desired effect of the event, the merchants will try their best, and ask the gold bargaining division “doctor of group purchase†to help out and lead the consumers to bargain on the spot; registration can be used to collect more than 100 lucky prizes, signing and other awards; 1 yuan starting, "limited seckill" and other exciting links.
In addition, on the 14th, Honolulu's 15% off group purchase, Neyteier's furniture group purchase, Kohler's Sanitary Ware Group purchase, on the 20th AO Smith and other kitchen and electric appliances group purchase, on the 21st, the home warehouse storage base group purchase was also in full swing.
Analysis: Why are group purchases so favored by price discounts? For consumers, they are pursuing high quality and low prices. For companies, they are pursuing the greatest profits. In order to think about it, the consumer psychology captured by group purchase is to use “cheap†to contrast “good material†and to promote sales by group purchase model to maximize profits.
White-collar workers in a senior office building in Xihu District, Hangzhou, told reporters that group buying is not only a good opportunity for them to “get cheapâ€, but also solves the problem that they can’t afford time to go shopping. It’s a good outlet.
At a deeper level, the physical group purchase is characterized by a small number of products in each category, but the sales volume of each product is very large, so physical group purchase can reduce the operating costs such as warehousing and logistics, and can even be sent directly from the manufacturer. Delivery of goods to individual consumers cuts all intermediate links in the circulation of goods. From this point of view, physical group purchase can subvert the current "first production, after-sale" conventional "new sales, post-production" industry regulations, and bring revolutionary impact to the production and circulation of goods and retail markets.
Reminder: There may be an upsurge of hidden hardware home network group purchase since its inception, has been mixed, met the heavens off the pie is luck, but accidentally fell into the big trap is not only can it be considered unlucky?
The citizen Mr. Zhang bought a set of more than 5,000 yuan of children's furniture through a forum. After six months of use, the furniture showed varying degrees of cracking and deformation. The manufacturer had to repair the home twice before returning to the original state. When Mr. Zhang requested a return policy, the manufacturer’s official no longer answered the phone, and he found that the organizer had disappeared when he found the group purchase website. Mr. Zhang did not know who to look for to compensate for his loss and felt that he had fallen into a trap.
In fact, in the furniture and building materials industries, the network is a special way for many "brand-name" products to be sold. As long as they pay a certain amount of advertising costs, they can buy online members, increase popularity and increase sales. For consumers, many informal websites do not conduct a thorough investigation on brand merchants participating in group purchases. The degree of authenticity of information is difficult to distinguish. Once the post-sale problem arises, not only is the service difficult to guarantee, but the phenomenon that merchants go to the empty space is also commonplace. If many websites do not have the ability to solve problems, consumers can only desire no one, and there is no way to complain.
Weapons: Polishing eyes to identify good and bad For the above phenomenon, Xiao Bian also has something to say. When participating in group purchases, it is imperative to choose the organisers who have reputation, to prevent all kinds of implicit additional consumption and business commitments from being committed during the group purchase process. At the same time, it is necessary to consult with the merchants on issues related to after-sales service protection, and clarify where to find out the responsibility of the product when problems arise.
If you are the first group purchase and lack of experience, Xiaobian will give you the following six points.
1. Have a high brand awareness; 2. Have a large market share; 3. Generally, they have won various awards on multiple occasions; 4. Belong to the industry leader or industry leader; 5. Perfect service system and good after-sales service; 6, product quality and stability, stand the test of time.
“Quality is cheap†is the primary guarantee for “successful group purchaseâ€. However, we can imagine that today, as consumer demand is increasingly diversified, the implementation of sound after-sales policies and the provision of personalized services are kings. We look forward to the future. The group purchase has a new development breakthrough!
What prompted the promotion of the army from the “Hundred Regiments Offensive†to the “Hundred Regiments Offensive†in just six months? Quite simply, behind the “wildgrass style†growth on the group buying website, it is inseparable from the tide of rising consumer groups and prices.
Indeed, group purchases have instilled water into the traditional online shopping market and brought a new spring to the online shopping market in 2010. Is the so-called "often in rivers and lakes drift, how can I not sickle knife." In the rapid warming of group purchases, some dissonant voices are gradually coming to the fore, product goods are not on the board, website volume, and consumers can hardly safeguard their rights. Many consumers have expressed that they are love and hate for online group buying.
Phenomenon: The hardware group buys together and buys in the army, we can easily find the figure of hardware buy. Not long ago, the top hardware, which is known for its exquisite selection of materials, and its design advancing with the times, launched a heavy winter surprise package - 11 heavy gifts, a value of 10,800 yuan for the top cabinet, and 1 second of spike killings.
Not only that, but in November Beijing gathered on the hardware group. Tuteng Baojia's first-ever furniture purchase group “To Power Group†used a seven-piece furniture gold combination that rivaled the industry’s top-level configuration to open a feast of furniture purchases and sincerely warmed the capital to this cold winter. On November 13th, the 1000-member group purchase meeting for Building Materials Furniture Electrical Appliances was held in the China Hall of Nikko Hotel New Century. The group purchase covers a large number of first-line brands and popular online brands required for the decoration of floors, tiles, sanitary ware, cabinets, paints, ceilings, furniture, and electrical appliances.
In order to achieve the desired effect of the event, the merchants will try their best, and ask the gold bargaining division “doctor of group purchase†to help out and lead the consumers to bargain on the spot; registration can be used to collect more than 100 lucky prizes, signing and other awards; 1 yuan starting, "limited seckill" and other exciting links.
In addition, on the 14th, Honolulu's 15% off group purchase, Neyteier's furniture group purchase, Kohler's Sanitary Ware Group purchase, on the 20th AO Smith and other kitchen and electric appliances group purchase, on the 21st, the home warehouse storage base group purchase was also in full swing.
Analysis: Why are group purchases so favored by price discounts? For consumers, they are pursuing high quality and low prices. For companies, they are pursuing the greatest profits. In order to think about it, the consumer psychology captured by group purchase is to use “cheap†to contrast “good material†and to promote sales by group purchase model to maximize profits.
White-collar workers in a senior office building in Xihu District, Hangzhou, told reporters that group buying is not only a good opportunity for them to “get cheapâ€, but also solves the problem that they can’t afford time to go shopping. It’s a good outlet.
At a deeper level, the physical group purchase is characterized by a small number of products in each category, but the sales volume of each product is very large, so physical group purchase can reduce the operating costs such as warehousing and logistics, and can even be sent directly from the manufacturer. Delivery of goods to individual consumers cuts all intermediate links in the circulation of goods. From this point of view, physical group purchase can subvert the current "first production, after-sale" conventional "new sales, post-production" industry regulations, and bring revolutionary impact to the production and circulation of goods and retail markets.
Reminder: There may be an upsurge of hidden hardware home network group purchase since its inception, has been mixed, met the heavens off the pie is luck, but accidentally fell into the big trap is not only can it be considered unlucky?
The citizen Mr. Zhang bought a set of more than 5,000 yuan of children's furniture through a forum. After six months of use, the furniture showed varying degrees of cracking and deformation. The manufacturer had to repair the home twice before returning to the original state. When Mr. Zhang requested a return policy, the manufacturer’s official no longer answered the phone, and he found that the organizer had disappeared when he found the group purchase website. Mr. Zhang did not know who to look for to compensate for his loss and felt that he had fallen into a trap.
In fact, in the furniture and building materials industries, the network is a special way for many "brand-name" products to be sold. As long as they pay a certain amount of advertising costs, they can buy online members, increase popularity and increase sales. For consumers, many informal websites do not conduct a thorough investigation on brand merchants participating in group purchases. The degree of authenticity of information is difficult to distinguish. Once the post-sale problem arises, not only is the service difficult to guarantee, but the phenomenon that merchants go to the empty space is also commonplace. If many websites do not have the ability to solve problems, consumers can only desire no one, and there is no way to complain.
Weapons: Polishing eyes to identify good and bad For the above phenomenon, Xiao Bian also has something to say. When participating in group purchases, it is imperative to choose the organisers who have reputation, to prevent all kinds of implicit additional consumption and business commitments from being committed during the group purchase process. At the same time, it is necessary to consult with the merchants on issues related to after-sales service protection, and clarify where to find out the responsibility of the product when problems arise.
If you are the first group purchase and lack of experience, Xiaobian will give you the following six points.
1. Have a high brand awareness; 2. Have a large market share; 3. Generally, they have won various awards on multiple occasions; 4. Belong to the industry leader or industry leader; 5. Perfect service system and good after-sales service; 6, product quality and stability, stand the test of time.
“Quality is cheap†is the primary guarantee for “successful group purchaseâ€. However, we can imagine that today, as consumer demand is increasingly diversified, the implementation of sound after-sales policies and the provision of personalized services are kings. We look forward to the future. The group purchase has a new development breakthrough!
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