What is the reason for flooring companies to "be expanded" attitude is not as fierce as other industries? What is the reason why they do not dare to make a voice? Generally speaking, there is a strategic alliance between businesses and stores, so In terms of manufacturers, they did not dare to offend these stores. They did not dare to show up, but if they wanted to follow, they would drag and drag. On the other hand, for the floor, the share of the entire building materials market is still relatively small, although their qualifications are very old, and the construction of the stores does provide a good platform for their development, but this market is not yet mature. Still need to nurture.
At present, more and more floor stores open more and more pressure on manufacturers and floor distributors. Originally, the profits of a shop were evenly distributed without profit, and the proportion of the entire situation was already saturated. Some floor companies go along with the stores, in fact, very hard to follow. Many flooring companies have also become the victims of this shop battle. Du Yulan, chairman of the special floor board, was helpless in the interview. “We are a small shop. No one can make it untouchable. If you don’t, the red star will say, then if you open a shop in the field, it’s a good position or a tight one. If you don't think about it, if you actually come here, you and I work together. After all, I'm in Beijing. I think the hardest thing is these businesses."
In response, Wang Xiaoyu, general manager of Marketing Department of the Icon Group, also responded: “We’re talking about it today, but that’s fine. All of them are weak. You talk about its high rent. Why are so many companies still inside? What is it? That is to say that they can hold on until they can't support the day and see who should go first."
For the "expanded" flooring companies positive attitude can not change the environment and then change their own icon floor: Cost Control Wang Shengyu, general manager of the marketing department of Icon Group, said that for the expansion of the store, it depends on the situation to choose to settle in, but like the red star and actually It still belongs to a relatively large one. The icon will strive to enter, but there is a change in form. For the business is very good, built a flagship store in it, the operation is not too good, just invest less in it, as a regular shop.
Jiusheng floor: the market can not be changed Jiusheng Luo Xinping, floor market manager, said the increase in store rents to expand stores is a market rule, can not stop. But this also forces companies to choose the next channel, the model of the store will not be the only one, for example, the e-commerce currently being carried out by Jiusheng, there are many other modes of multi-channel diversification, and even engage in a brand around the building materials market. In stores, some practices similar to ceramic sanitary ware companies are methods to prevent companies from being stuck.
At present, more and more floor stores open more and more pressure on manufacturers and floor distributors. Originally, the profits of a shop were evenly distributed without profit, and the proportion of the entire situation was already saturated. Some floor companies go along with the stores, in fact, very hard to follow. Many flooring companies have also become the victims of this shop battle. Du Yulan, chairman of the special floor board, was helpless in the interview. “We are a small shop. No one can make it untouchable. If you don’t, the red star will say, then if you open a shop in the field, it’s a good position or a tight one. If you don't think about it, if you actually come here, you and I work together. After all, I'm in Beijing. I think the hardest thing is these businesses."
In response, Wang Xiaoyu, general manager of Marketing Department of the Icon Group, also responded: “We’re talking about it today, but that’s fine. All of them are weak. You talk about its high rent. Why are so many companies still inside? What is it? That is to say that they can hold on until they can't support the day and see who should go first."
For the "expanded" flooring companies positive attitude can not change the environment and then change their own icon floor: Cost Control Wang Shengyu, general manager of the marketing department of Icon Group, said that for the expansion of the store, it depends on the situation to choose to settle in, but like the red star and actually It still belongs to a relatively large one. The icon will strive to enter, but there is a change in form. For the business is very good, built a flagship store in it, the operation is not too good, just invest less in it, as a regular shop.
Jiusheng floor: the market can not be changed Jiusheng Luo Xinping, floor market manager, said the increase in store rents to expand stores is a market rule, can not stop. But this also forces companies to choose the next channel, the model of the store will not be the only one, for example, the e-commerce currently being carried out by Jiusheng, there are many other modes of multi-channel diversification, and even engage in a brand around the building materials market. In stores, some practices similar to ceramic sanitary ware companies are methods to prevent companies from being stuck.
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