Hardware Tools Corporate Marketing: Rebranding

Festival marketing has always been one of the effective means for the service industry to open up market brands and expand sales. For the hardware tool industry, due to the special attributes of hardware products, it is determined that companies do not follow the mid-autumn festival, National Day and other major festivals to promote sales. At the same time, the busy season for the development of the hardware tool industry does not follow the festive changes, but changes according to the needs of various product markets. Therefore, the hardware and tools industry is not completely unified and has a fixed off season and high season. After the end of another National Day holiday, all industries are taking stock of holiday promotions. We have discussed the hardware and tools industry's off-season and peak season marketing strategies.

According to the author's understanding, in order to increase brand awareness, narrowen the distance with consumers, gain public awareness and goodwill, the hardware tool industry will adopt a series of propaganda measures when it comes to the off-season, including participating in some exhibition activities and focusing on the old ones. Customers return visits and maintenance, distributing pamphlets, giving small gifts, discounts, etc.

Due to the promotion campaign in the off-season, its purpose is to achieve better sales during the peak season. Therefore, in the off-season sales should be placed second, brand marketing to the top priority. The purpose of off-season marketing is to serve peak season, and off-season brand marketing is the basis for long-term interests of enterprises and the need for continuous development.

Brand promotion is actually a high-spending marketing strategy and it is basically impossible to achieve returns in the short term. Therefore, the vast majority of hardware tools brands can't afford large-scale advertising at the time of the off-season and they are caught in a dilemma. This time, hardware companies need to have a sense of ahead of time, set a good strategy in advance, be prepared, in the off-season, put in ample human and material resources for brand promotion.

In summary, hardware tool companies are propagating in the off-season. On the one hand, the focus on advertising should be on brand promotion. On the other hand, considering the cost of propaganda in the off-season, there should be targeted brand promotion. It will be more ideal. Strive to enter the depth of the brand into the user's brain and win the market in the coming season. Some hardware tool companies may use the large-scale advertising investment in the off-season to create a brand advantage, and eventually become the market's winner.