On the same day, Suning and smart door lock leading brand Deschman strategic cooperation and new product launch conference, Liu Dongyu revealed that Suning and Deschmann took this opportunity to rely on Suning’s two-line channel and deep-rooted 26 years of retail experience in the home appliance industry. As well as the brand advantage of Deschman in the industry, we will work together to develop the smart door lock market.
(Suning and Deschman signing ceremony)
Smart door locks are hot, Suning C2B reverse custom products exclusive starter
On the “Lock Smart Eco-Sanning & Deschman Smart Lock Joint New Product Launch Conferenceâ€, the first smart door lock T750 based on Suning Big Data was unveiled for the first time. According to Zhu Zhiling, President of Deschmann Electromechanical (China) Co., Ltd., this is a new product based on Suning member big data demand mining and Deschman intelligent product research. It is also the first C2B reverse customization of Deschman. The ultimate single product.
(Smart door lock T750 login Suning crowdfunding)
It is reported that starting from March 10, there will be 30,000 sets of small 嘀T750 landing Suning crowdfunding, the crowdfunding reserve price is 1599 yuan. This product will be followed by Suning Tesco platform, Cat Ning store and offline store.
Xiao Xiaosheng, an expert from the Third Institute of the Ministry of Public Security and former deputy director of the Security Inspection Center of the Ministry of Public Security, pointed out: "Now the country is vigorously promoting the Internet + to promote the intelligent process of home. Deschman has passed national security in the field of fire prevention and security. Defence Alarm System Product Quality Supervision and Inspection Center, Ministry of Public Security Safety and Police Electronic Product Quality Inspection Center authoritative inspection. This time, Deschman customized the intelligent door lock according to Suning big data, paying attention to consumer experience and demand. The door locks that the common people can rest assured. It is believed that the cooperation between Suning and Deschman will play an important role in the process of domestic home intelligence."
(Mr. Xiao Xiaosheng, an expert from the Third Institute of the Ministry of Public Security)
Zhou Jun, secretary general of China Smart Home Industry Alliance, said that according to the latest statistics, in 2016, China's smart door lock market shipped more than 2 million sets, and the industry's annual growth rate exceeded 40%. The industry is optimistic about the development space of smart door locks.
Smart door lock opens the keyless era, providing Bluetooth for the elderly and children
At the moment, smart door locks have gradually entered the era of keyless. For the Xiaoyan T750, which is listed on the whole channel of Suning Tesco, it has many flexible ways such as Bluetooth unlocking, fingerprint unlocking, password unlocking and APP unlocking.
Install this lock, just enter the fingerprint or pre-set password at the door of the house, or use the mobile phone Bluetooth, the mobile APP can be directly unlocked, no longer have to worry about the key can not be found. If the family forgets to bring the key, don't rush to go home, as long as the mobile APP is remotely controlled, you can open the door directly. In addition, this lock is still an intimate security guard, anti-theft and anti-theft, can also help you monitor your child, whether the elderly are safe to get home.
It is reported that the Deschmann Otaru T750 is still a very humanized product, fully taking into account the inconvenience of the elderly and children operating fingerprints and passwords, specially equipped for the elderly and children with a very advanced Bluetooth key. And in the later stage will also add anti-lost, positioning and other functions on the Bluetooth key.
(Smart Door Lock T750)
Suning helps smart door locks open up a new model of Internet retailing
When talking about why Suning Tesco was selected as the exclusive starting channel for new products, Zhu Zhiling, president of Deschmann Electromechanical (China) Co., Ltd. told reporters that Suning has intensively cultivated 27 years of home appliance retailing and accumulated a large amount of consumer data for the brand. Reverse custom products provide a strong basis.
Zhu Zhiling said that the Suning Line stores offer hands-on experience and face-to-face services for users who purchase smart locks. This advantage is beyond the reach of pure e-commerce platforms. Therefore, a retail company with a two-line O2O omni-channel like Suning has the first advantage of smart home products.
Liu Dongyu, president of Suning Yunshang Digital Co., told reporters: "Intelligent door locks are an important part of Suning's smart home ecosystem. Suning will also share retail resources with Deschman, and promote Deschman smart doors through Suning's two-line channel advantage. The new retail model of locks achieves a win-win situation for both parties."
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