The machine tool industry has to rely on confidence and perseverance

In the economic recession of developed countries and regions in Europe, the short-term recovery of the US economy is hopeless, and the global economy is slowing down, the Chinese economy has entered a difficult period. There is no doubt that the machine tool industry is facing a severe test. At present, at least half of the enterprises in the whole machine tool industry have a bad time, the orders are falling, the operating rate is insufficient, the accounts receivable is increasing, and the inventory is increasing. Some enterprises have to reduce their employees, lower their salaries, and lose weight to survive. At the same time, the increase in the flow of talent has also added new pressure to enterprises. In the face of this series of disadvantages, why should companies face it? Since the economic growth slowdown is not cyclical, but structural, it is impossible to recover in a short time; and as time goes by, the production and operation of enterprises may become more and more difficult, which requires Our entire industry is ready for the winter for a while. Some people say that good companies will not be frozen in the winter, and great companies will come out. If you go down the wind, do whatever, and do what you do, then what do entrepreneurs do? Such entrepreneurs are not entrepreneurs in the true sense. The real entrepreneur is to have the ability to seek survival and development for the company in the case of headwinds against the water, in the case of extremely uncertain external environment. So, in the current situation, how can companies get out of trouble? Accelerating transformation and upgrading is undoubtedly the only answer. Transformation and upgrading must first change the concept. The simple low price and inherent market have become history. Enterprises will face rising costs and relatively saturated markets. They must rely on core competitiveness to survive and rely on innovation to seize the market and develop new markets. . It is more urgent to cultivate and strengthen core competitiveness than ever before. The so-called core competitiveness, one is to do what others can't do; the second is to have unique advantages, which are difficult for competitors to imitate and copy. Innovation is the key. Of course, in the process of transformation, companies really have to go through a period of pain. How to face pain? First of all, we must strengthen our confidence and believe in our own abilities. Secondly, we must have a willingness to persevere. If we face difficulties, we must take the initiative to attack and cannot wait. We must find ways to use existing conditions to change our own shortcomings, stabilize the quality of mature products, accelerate technological transformation, and dare to open up new markets. It is also possible to adopt a multi-business strategy and open the way to create a new world. In addition, this time is also a good time for mergers and reorganizations. Enterprises must be prepared to become the active attackers of the acquisition and use industry restructuring to expand their business. As long as you work hard and pay, you should be rewarded. The sun is always after the storm, and persistence is victory.

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