To develop a rigorous or brief network marketing plan, different companies have different requirements, but in any case, a written plan is essential. In terms of expression, the following aspects should be included.
(1) Evaluation of marketing status. Based on the collected feedback data, the company's marketing objectives and resources, current online businesses, and customer profiles are briefly described.
(2) Analysis of competition situation. It is best to show the contrast between your company and your competitors in the form of a chart.
(3) Internet marketing goals. A detailed description of the market and financial goals of online marketing from the perspective of customer needs and competitor comparisons. The market goal refers to the required market share, popularity, loyalty, channel breadth, and number of channels, while the financial goal refers to profit goals, sales goals, and so on.
(4) Internet marketing strategy and tactics. Including the description of the target market, the formulation of the network marketing mix strategy, the network marketing budget, and resource allocation (such as the platform type, website construction plan, network marketing staff configuration, etc.).
(5) Profit and loss budget. That is to predict the income situation and compare with the investment situation.
(6) Time schedule. Write out the status of the online work schedule and divide the work into stages for control.
(7) Website management and maintenance. Make arrangements for site management and online image updates.
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