Sanitary companies rely on "low-cost strategies" to shake consumers

Recently, the author learned during the visit to the Chengdu Sanitary Ware Market that most consumers are willing to choose products that are more expensive and work better when they choose sanitary ware, while most of the low-priced products operated by small workshops are forbidden.

We use wooden doors as an example. At the earliest time, home wooden doors were mostly made by decoration artisans. Later, with the subdivision of the home market, sales of finished products began to appear in the market. Now the development of the wooden door industry has been booming. However, due to the low barriers to entry in the wooden door industry, many wooden door companies with backward management standards and process standards have flocked to the market and disrupted the market with low prices.

As the bathroom in the production process involves materials, paint, labor, processing technology, corporate profits and other factors, so the bathroom prices on the market is also a great disparity.

Young consumers who are now at the forefront of fashion increasingly value the brand and style of sanitary products. According to the reporter’s understanding, more than 90% of consumers are willing to throw a bath for a bathroom. Consumers generally have a psychological price range of 500-100 for a bathroom, and a small number of consumers are willing to pay more. The price to buy.

Because of the different processing technology content of the sanitary ware, there must be quality problems, and the competition can often only work on materials, production processes and services. Therefore, the quality of sanitary products of general large manufacturers is still guaranteed. From this point of view, the products of small workshops have been unable to incite consumers by relying on low-price strategies.