Analysis of the opportunities and challenges brought by IT companies entering the security field

"IT, industry, intelligence" is called the "new three" of security technology development. In the past, the "ITization" in 2014 was a bustling security circle, and it has also become the focus of cross-border integration. Nowadays, as many well-known Internet companies at home and abroad enter the security industry one after another, security companies face not only the internal competition of the industry, but also the impact of Internet leading enterprises entering the Internet and the changes of the Internet itself to the security operation background. Compared with the traditional security industry, Internet companies have certain advantages, so it is both an opportunity and a challenge for the security industry.

The Internet has a disruptive influence on traditional industries. The security industry should combine the advantages of the Internet to achieve new development. Security companies must learn and change, otherwise they will be eliminated by time. Regardless of whether Internet companies are involved in security or the traditional security industry is transformed into Internet marketing, the positive impact is greater than the negative impact.

Positive influence: mainly to further deepen the cognition of security products in the civilian market, pay more attention to personal safety and social security, thereby changing consumption habits, expanding the market scale of security products, and upgrading the integrated level of upstream and downstream industrial chains.

Negative impact: Mainly caused damage to the security ecological circle and marketing model. In particular, the pressure for survival of traditional small and medium-sized security enterprises will further increase, but each attempt to subvert the old framework will bring new opportunities and growth. Space, to promote the entire industry forward leap forward.

The practicality and security of security products have always been the most concerned issues for consumers. Especially after the sensational "Hong Kong woman abducted", more villas and dwellings have begun to pay attention to the utility of security. "Hong Kong's rich girl kidnapped" made the villa security alarm system a tool to solve crimes, and it is inevitable that people will be ashamed. Look at the two sides of things: If there is no cooperation with security alarms, it may not have solved the case so quickly. However, if the anti-theft alarm system is aware in advance and alerts the owner of the warning, serious things will not happen. Security alarms should not be a tool to solve crimes, but a tool to protect safety.

The price war in the security industry has always existed. Internet companies have only intensified the intensity and frequency of price wars. Internet companies are quick to invest in assets and they are not good at R&D and manufacturing of hardware products. Most of them are commissioned to process. Since there are costs, we have to consider profitability. Due to the suppression of costs, it means that there is no technical investment and promotion for individual manufacturers' security products, and only the traditional alarm devices have been replaced with “clothes” on the Internet.

The involvement of Internet companies will allow more people to invest in the security industry. This will bring funds, talents and technology to the powerful and powerful companies and teams. When relying on their own spiral development, it is difficult to develop rapidly. It is precisely possible to achieve mutual complementarity. It should be noted that security companies must not only attach importance to the Internet's business management ideas and technologies, but must also discover user opportunities through the Internet market before they can enter the civilian market from the industrial market and realize the reengineering of new platforms.

Internet companies that are interested in security are giants. The combination of strength and strength will inevitably put pressure on traditional small and medium-sized security companies. Small and medium-sized security companies should focus on opportunities. The Internet industry has opened the door for the security industry. The hard work and success of numerous entrepreneurial teams allow us to see opportunities everywhere, any small innovations (whether they are technological innovations or models). Innovation) can bring about earth-shaking changes. The brand influence of security companies will also form a two-way growth model under the Internet and offline, and then quickly occupy security Internet shares.

China's intelligent, IT, security and other industries are still facing major development opportunities, and all key industries will continue to expand infrastructure construction, so as to constantly bring about new demands; along with the acceleration of urbanization and changes in social structure. Social conflicts have become increasingly complex and the Internet has become a long way to go into the security industry.