Da Vinci Home issued an "open letter to Da Vinci customers" on the official website on the 22nd. In the letter, Da Vinci said that all American branded home products, including "Holywood Homes" and "Thomasvile", are supplied by US suppliers. The relevant suppliers will make global purchases according to the characteristics of the products, including the procurement location in China. For Da Vinci's "Thomasvile" American furniture, there is a bonded area trading model. Da Vinci believes that the bonded area trading model does not violate Chinese laws, but should not only label global purchases, but not complete to consumers. Disclose this part of the furniture origin information. They hope to gain the understanding of this part of the customer. The open letter also stated that in the bonded area trading mode, the same products are not shipped to the United States and then shipped back to China, which saves a lot of costs including logistics costs, and also greatly reduces the retail price of related products, and ultimately makes Chinese consumers Received a discount. Admitted to the 1st tour of the Furniture Free Trade Zone: Previously, the Shanghai Entry-Exit Inspection and Quarantine Bureau announced preliminary investigations that in the first half of this year, Da Vinci had 11 batches of wood products and wooden furniture purchased from domestic furniture companies, which were first exported to Shanghai. The bonded logistics area is re-imported to reach the Finch Shanghai warehouse. The furniture was not shipped abroad, but it was just a circle in the bonded area of ​​Shanghai. Yesterday, Da Vinci continued the interpretation of the last "global procurement" for American brands, but this time he acknowledged that his agent's "Thomasvile" American furniture does have some products produced in China and imported through the Shanghai Free Trade Zone. The situation in China is the “one-day tour†trading mode in the bonded area. Da Vinci spokesperson Huang Zhixin said that the bonded area trading model only involves some American furniture. This model has only started in May this year. The main consideration is to reduce logistics costs and retail prices, and ultimately to obtain preferential treatment for consumers. Admitted to the publicity of the Da Vinci spokesperson, Da Vinci director Huang Zhixin said on the 22nd through a press conference that the company has started the self-inspection process and is cooperating with the investigation including the departments of industry and commerce, customs and quality inspection; He also admitted that Da Vinci had previously misrepresented the propaganda and said that the problem furniture can be returned and bear the corresponding punishment. For the return issue that consumers are most concerned about, Da Vinci said in an open letter that if any product is identified as a non-conforming product by the relevant Chinese government, Da Vinci and the Italian manufacturer will strictly follow the Chinese legal regulations and sales contracts. It is agreed to assume the legal responsibility for the exchange or return of the goods to the consumer. Media commentary - The Da Vinci incident destroyed the root cause of what ordinary consumers would cause "psychoscopic resonance" for Da Vinci's fraudulent events. Da Vinci destroyed our trust in market integrity. Completely subverting our traditional philosophy, cheap and not good, but not cheap or even expensive things, may not be good. Second, the Da Vinci incident has also subverted our trust in the brand. As a consumer who is always in a weak position, in the market environment where supervision is absent, we are unable to judge the quality of products, so we can only turn to believe in brands. In our minds, there are better brands than brands without brands. Big brands are better than small brands. High-end brands are better than low-end brands. Luxury brands should be the best quality. The reason is very simple. High-end brands and luxury brands have high premiums and can earn higher profits, so they will not sacrifice quality for small profits.
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