ã€China Aluminum Industry Network】 In the era of “channels are kingâ€, self-built channels are the development path that many door and window accessories companies unanimously approve. Although it is difficult to build a self-constructed channel, if it can be successfully established, the 100-year foundation will have its foundation.
Rely on front: face brand influence.
At present, the social brand of door and window accessories has not been formed yet. Consumers only purchase the door and window accessories to know the local store brand. Because the industry does not form consumer brands, it is relatively easy for manufacturers to build local brands.
Therefore, self-built channels must be reinvested in brand building. For the door and window accessories industry, consumers will not overweight the brand, which is a favorable aspect of the door and window accessories industry. This is different from other industries, the brand's influence is not enough, self-built stores will be treated as a miscellaneous brand for consumers, the result is a small passenger flow, the price does not come, no money at the end. Brands are not important. Take a look at many small cities in the marts. Most of the brands sold are no-name brands. Some of the brands are only a few thousand square meters, which is equivalent to the size of the self-built channel store. Business is still booming. This shows that The brand is not the link that determines the success or failure. The so-called brand investment just lets consumers know that you have door and window accessories for sale here, and that you still have a brand, it suffices.
The second pass is site selection.
The correctness of site selection will determine the success or failure of self-built channels. There are two approaches to the choice of store location, one is close to the hypermarket, and the other is the center of the weak influence of the hypermarket. Close to hypermarkets, you can use popularity, but also easy to promote. In the central zone where the influence of supermarkets is weak, there is the advantage of “get close to the water and get off the ground firstâ€. Because it is a central area and does not suffer from the problem of the flow of people. Furthermore, the rhythm of urban life is soaring. If you are not a customer who buys complete sets of door and window accessories, many will choose the “closest principleâ€, and such a lot is far better than being close to a hypermarket.
The third level is the store decoration.
The decoration of the store is better, so as not to be treated as a miscellaneous brand. The goodness of the store is mainly reflected in the four good things: better decoration, better products, better service, better shopping guide. First of all, we must do a good job in the decoration, let people see it is from the hands of big brands. Followed by the decoration of the store, the area is slightly better than similar brands, and the decoration style should give people a relaxed and comfortable feeling. The product must be complete, not only in the hypermarket but also in the big sales venues. The service is better, mainly reflected in shopping guide service attitude and return. The shopping guide of the store is different from the shopping guide of the hypermarket, because consumers in the hypermarkets are used to deciding which one to “price†after reading a lap, and the consumers of the stores are prepared. The requirement for shopping guides in hypermarkets requires strong negotiating power and domineering, while shopping guides for stores require strong affinities and expertise.
The fourth pass, operation management.
Manufacturers who build their own channels first must do business or conduct business, and say goodbye to the dealers. If the hypermarket is a dealer, then specialty stores need to do business or business in order to survive and develop. They can't use the traditional wait-and-see style to sit in the store and wait for customers to come and establish a proactive marketing team to take the initiative to seek out target customers and expand. Number of customers entering the store.
The next thing to do is how stores convert traffic into sales. The commonly used methods are: 1, through the continuous adjustment of product structure and pricing to meet customer needs; 2, through various types of training, to enhance sales of shopping guide; 3, through various types of promotional activities, to attract consumers to buy in advance, etc. .
Fifth Pass, Product Portfolio
Independent store products must be complete and personalized. At present, larger-scale dealers often use combination products for sales, which is to put the unique product mix of each manufacturer in the same store. Self-built channel can learn from this model, in addition to operating their own products, may wish to combine the characteristics of other manufacturers also come in a little, so that the selling point of the independent store products will be more and more attractive to consumers.
In short, the door and window accessories companies only have to overcome the above five difficulties, and in the brand building, funding issues, talent issues, management mechanisms, etc., in order to get out of a broad road.
Ptfe Sheet Cutting,Factory Ptfe Seal ,Customized Ptfe Oil Seal,Ptfe Oil Seal
Cixi Congfeng Fluorine Plastic Co.,Ltd , https://www.cfptfeseal.com