"Naked price" zero profit decoration is a trap

>>>The most typical kinds of decoration scam

At the end of the year, it was a season of decoration in Nanning, Guangxi. Recently, some decoration companies in Nanning have resorted to low-price propaganda techniques. Popular advertisements such as “naked price”, “touchdown”, and “zero profit” have become frequent. In the survey, it was discovered that behind the temptation of propaganda, there was a hidden consumer trap. Guangxi Consumer Rights Protection Committee issued consumer warnings to remind consumers to guard against various decoration traps and ensure that their legitimate rights and interests are not infringed.

"Bare" decoration appeared in home improvement market

"90 square meters of well-off all-inclusive 20,800 yuan", "100 square meters bareback 16,800 yuan", "the end of the price fully bottomed out" ... ... Recently, the reporter found in Nanning City survey, when the decoration season Various kinds of low-cost home decoration advertisements frequently appear in the decoration market. In a home improvement forum on a website in Nanning, a decoration company said that "naked price decoration, the home price will be pulled to the ultra-low limit, 110 square meters decoration only 12,000 yuan." The company said in its advertisement that its decoration offer is lower than 20% of the price quoted by similar companies. For the promotion of “naked price” decoration, most consumers showed interest and expressed their willingness to try, except for some consumers who questioned their authenticity.

On December 19, regarding the specific decoration cost of “naked price” decoration, the reporter called the contact phone number of a decoration company in Nanning City. The other party emphasized that “due to conscience earning hard money, absolutely low price” and asked the reporter to interview the new house. Tell the specific costs.

According to Dr. Mo Gaofeng, a well-known marketing and planning expert in Guangxi, "naked prices" means the lowest price. In marketing studies, after the production companies provide the products to dealers at the lowest supply price, they no longer have questions about sales. And distribution is entirely the responsibility of the distributor himself, which is called “bare price” sales. Whether it is a production company or a sales company, its "naked price" is relative to other normal sales prices, and it is not zero profit that consumers understand. Specific to the housing renovation, due to the large number of materials and varieties involved, the company’s so-called “naked price” is a single material in the end, or all the materials are not well-defined, which reflects the total price of the decoration and will provide the decoration company with an operational space.

"Bare" decoration fell into the bottomless hole

During the interview, some consumers reported to reporters that they were attracted by the “naked price” decoration propaganda and the result was a consumption trap. Ms. Zhou, a property owner of Jinxiang Avenue in Nanning City, told reporters that she had signed a “naked price” renovation contract with a decoration company in Nanning recently. It was agreed that the other party would decorate a new house of 90 square meters, and the materials were purchased by Ms. Zhou herself. The other party is responsible for the renovation, the total renovation price of 12,000 yuan. Unexpectedly, shortly after the start of construction, the decoration company charged Ms. Zhou with a tiling fee on the ground of “not buying a certain brand tile they recommended.” Since then, the other party has continued to increase the project, and now the project has just completed half, Ms. Zhou has spent nearly 30,000 yuan.

The reporter saw on the renovation contract provided by Ms. Zhou that the decoration company only clarified the labor costs of hydropower reform, latex paint on the wall, and ceramic tiles. For example, the tile laying area, the specific amount of hydropower reforming area, and how to calculate it have not been clarified. In addition, in the wall painting project, the decoration company saved the necessary scraping subroutines, and the waterproof items and charges for the toilets were not stipulated in the contract. According to industry sources, these all provide room for the decoration company to increase the charges.

In the interview, the reporter learned that, as Ms. Zhou encountered the "naked price" decoration trap of the consumer is not a minority, many people in the choice of "naked" decoration, trapped in a continuous increase in the bottomless hole.

Mr. Zhang, a person in charge of a decoration company in Nanning, said that after the “naked price” renovation was started, the decoration company would increase by 1989. This is an open secret in the decoration industry. Part of the decoration company's habit is to deliberately write down some engineering items when signing a contract or submitting a budget, or to blur the variety, brand, material, and process description of the decoration materials. For example, what material is used for the door covers, how much is the width of the door covers, and hardware How to install parts and fixtures, these details are generally not clear. After entering the construction, decoration companies often require consumers to increase their renovation projects and costs according to the progress of the project.

Contractual Contracting Rationally Sees Low Quotes

On December 22, Ye Guiming, secretary-general of the Guangxi Consumer Protection Committee, said in an interview with this reporter that as of November of this year, the Guangxi Consumer Protection Committee had received 193 complaints for home improvement, accounting for 18.7% of the total service complaints. Among them, the problem of decoration companies setting up budget traps and contract traps is particularly acute.

Ye Guiming told reporters that some of the so-called “naked price” renovations introduced by decoration companies are typical “recruiting” tricks, that is, the decoration company is generally reporting a lower budget price during its renovation budget, claiming to be a “naked price” decoration. To attract consumers at low prices. Decoration companies often divide a project into several projects for separate pricing. For example, wall-washing is divided into wall cleaning, putty-paving, and grinding-equalization. Installation of water pipes is divided into buried pipelines, faucets, hot water, and cold water pipe installations. As a result, the final real price has increased significantly from the budget price, causing consumers to complain. Due to the incompleteness of the construction quality and the materials used in the contract, after the decoration problems, the consumer rights protection is facing difficulties.

To this end, the Guangxi Consumer Protection Committee has issued a consumer warning a few days ago, to remind consumers to choose the decoration company, to examine the qualifications of the decoration company. When looking at the budget provided by the decoration company, the decoration company should be required to specify the production methods of all items without using ambiguous words; the brand, specification, model, and manufacturer of the building materials used in the SD should be listed in detail. , dosage, area, total price, etc. When signing a decoration contract, special attention should be given to clarifying the names (unit, business license, ID card copy), address, contact number, number of rooms, and area of ​​decoration and decoration of the house, decoration items, methods, specifications, and quality requirements. And quality acceptance methods; decoration and decoration project start, completion time; project warranty content, deadline; decoration and decoration project prices and payment methods, time; contract changes and conditions for cancellation; breach of contract responsibility and solution to disputes. In addition, consumers should not rely on low-price decoration, check and review each process, and avoid falling into low-cost traps.



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