China's flooring market entered the era of high quality competition

With the increasing consumer demand for modern home life and changes in consumer attitudes, people place high expectations on the floor, such as the application of environmental protection, heat-resistant and waterproof materials, the configuration of high-tech products and fashion design concepts, etc. . It can be said that today's consumer demand for modern homes has changed from the original cheap and durable, gradually to the pursuit of green health, the pursuit of high-quality floor modern consumer concept, the Chinese floor market will enter the era of high-quality competition.

It is understood that at present, whether it is urban or rural, the overall floor market coverage has great potential to be tapped. After the rise of consumer groups in the 1980s and 1990s, the flooring industry is facing enormous challenges and opportunities, and China's flooring industry. Has been from the product, channel competition, into the brand, marketing competition in the development stage.

With the arrival of a number of high-end floors, the flooring industry is also becoming polarized. In the past, the space for low-end floor products was squeezed by foreign brands. The industry reshuffle has caused some of the brand-name floors to exit the market and the brand effect has gradually emerged.

In the home market, many brands of floor counters reflect that before customers first asked the price, in their view, the floor appearance is not very different, the function is similar. Today, they asked about the quality, quality, service and design of products. Consumers are no longer blind when they buy, but choose to compare products and place orders carefully. In the past, consumers would only look at a single aspect of product purchases, such as environmental quality or product styles. However, the purchase criteria will now be measured from multiple details, and will be selected after consideration.

Some consumers said that the floor should not only be practical and good-looking, but more importantly, it should have a good brand image and connotation. The brand represents a kind of strength and a kind of consumer confidence. The brand floor will lead the mainstream consumption of the floor market.

In order to comply with the ever-increasing new demands of consumers, many flooring companies have begun to focus on R&D and production of intelligent flooring while they are playing "environmental protection cards." Many first-line flooring companies such as Haier, Cobb-Boroni, Oulin, Howson, and Gold have joined the ranks of “intelligent flooring”; a series of cutting-edge technologies has followed into high-end kitchens that are closely related to people’s lives.

It is understood that in the floor brand promotion activities, many floor businesses generally play services, after-sales licensing, and the price war is diluted. In today's increasingly fierce competition, in addition to brand and quality, product services have become one of the important factors affecting consumer purchase choices. In order to meet consumer demand for services, China's flooring industry is increasingly focusing on service and brand image. Major brands have launched new concepts on the service.