The Spring Festival in 2011 is coming soon. The reporter of China Building Material No. 1 Network learned from interviews with flooring professionals in the industry that the flooring industry will enter a big environment in 2011. The harsh environment outside the industry has led to the elimination of some floor brands in the industry. In 2011, the environment of the floor is likely to enter a period of polarization. Analyze it today for everyone: The three roads to the development of 2011 floor companies.
The floor price war will continue to be staged in 2011. Last year, many floor companies strongly felt the pressure from the first-tier cities. With the rise of the national “building materials to the countrysideâ€, although the country did not include wood flooring in the list of rural areas, However, under the organization of industry associations, many flooring companies have begun to actively “go to the countryside†in third and fourth-tier cities. Sanxiang Flooring, Nature Flooring, Jiusheng Flooring, Beautiful Island Flooring, Fudeli Flooring, Yanjialong Group Sennweil ​​Flooring, Chongqing Star Package Door Co., Ltd. and other companies have become the first practitioners of wooden building materials to the countryside. .
The price war in first-tier cities has caused many floor companies to turn to the 234-tier market for new profit growth. Not only did these companies spontaneously go to the countryside to taste the sweetness, they began laying city-level flooring companies such as Iconostas as early as a few years ago, and the sales provided by cities outside the city have increased year by year.
Fan Wenjian, general manager of WorldFriends Flooring Beijing, believes that although the price of flooring will rise next year due to factors such as rising raw materials, logistics, and labor, the price war is inevitable. Some small and medium-sized enterprises have their own scientific and technological content, funds, and channels. Such restrictions, it is difficult to increase the value-added products, still will use the price war to deal with market competition.
The hardcover room market is inviting. As the country's policy on hardcover housing is further promoted, it is not only the home improvement company that has a considerable impact. Building materials companies are also quietly advancing into real estate and other industries. As a brand with strength in the flooring industry, companies such as Nature, Icon, and Home Life are turning to this market.
An industry source stated that the cooperation between real estate developers and building materials manufacturers is more important in that they require brand awareness, integrity, and the overall quality of the company. In order to cope with the changes in the market, floor companies have adjusted their business models. Mr. Ruan Xuebin, president of Nature Flooring, told reporters that nature is leaning towards the refined decoration market. The ideal state of the market share of refined decoration and retail market should be 6 in the future. :4. As the retail market is increasingly being squeezed, turning to fine-tuned housing is a consensus reached by many well-known well-known flooring companies.
Build the floor specialized industry chain The floor industry in 2010, marketing methods are still dazzling, but behind this, the flooring industry is also moving in a more specialized direction, the floor brand companies in the industry chain is also worth creating attention.
St. John's floor has created a long industrial chain: wooden doors, cabinets, wallpapers, etc., Nature's floor has also created a wallpaper brand, living home floor not only into the real estate industry, but in 2009 put forward the concept of wood home, Including floors, wooden doors, and wallpapers and cabinets to be developed in the future.
The creation of the industrial chain has become a trend, and it has extended to the upper reaches. It is the mastery of forestry resources. At present, the floor companies realize that only by owning resources, can they better absorb the pressure brought by rising costs and have stronger market competition. force. In order to develop heavy bamboo flooring, Shengxiang has purchased fast-growing bamboo forests in Zhejiang. Nature not only purchased forest land in Yunnan, but also purchased forest land in Peru. Yan Xuebin said, “This is called vertical management in the industry chain. We hope to adopt The creation of an industrial chain can solve three problems: stable prices, stable supply, and stable quality.
The floor price war will continue to be staged in 2011. Last year, many floor companies strongly felt the pressure from the first-tier cities. With the rise of the national “building materials to the countrysideâ€, although the country did not include wood flooring in the list of rural areas, However, under the organization of industry associations, many flooring companies have begun to actively “go to the countryside†in third and fourth-tier cities. Sanxiang Flooring, Nature Flooring, Jiusheng Flooring, Beautiful Island Flooring, Fudeli Flooring, Yanjialong Group Sennweil ​​Flooring, Chongqing Star Package Door Co., Ltd. and other companies have become the first practitioners of wooden building materials to the countryside. .
The price war in first-tier cities has caused many floor companies to turn to the 234-tier market for new profit growth. Not only did these companies spontaneously go to the countryside to taste the sweetness, they began laying city-level flooring companies such as Iconostas as early as a few years ago, and the sales provided by cities outside the city have increased year by year.
Fan Wenjian, general manager of WorldFriends Flooring Beijing, believes that although the price of flooring will rise next year due to factors such as rising raw materials, logistics, and labor, the price war is inevitable. Some small and medium-sized enterprises have their own scientific and technological content, funds, and channels. Such restrictions, it is difficult to increase the value-added products, still will use the price war to deal with market competition.
The hardcover room market is inviting. As the country's policy on hardcover housing is further promoted, it is not only the home improvement company that has a considerable impact. Building materials companies are also quietly advancing into real estate and other industries. As a brand with strength in the flooring industry, companies such as Nature, Icon, and Home Life are turning to this market.
An industry source stated that the cooperation between real estate developers and building materials manufacturers is more important in that they require brand awareness, integrity, and the overall quality of the company. In order to cope with the changes in the market, floor companies have adjusted their business models. Mr. Ruan Xuebin, president of Nature Flooring, told reporters that nature is leaning towards the refined decoration market. The ideal state of the market share of refined decoration and retail market should be 6 in the future. :4. As the retail market is increasingly being squeezed, turning to fine-tuned housing is a consensus reached by many well-known well-known flooring companies.
Build the floor specialized industry chain The floor industry in 2010, marketing methods are still dazzling, but behind this, the flooring industry is also moving in a more specialized direction, the floor brand companies in the industry chain is also worth creating attention.
St. John's floor has created a long industrial chain: wooden doors, cabinets, wallpapers, etc., Nature's floor has also created a wallpaper brand, living home floor not only into the real estate industry, but in 2009 put forward the concept of wood home, Including floors, wooden doors, and wallpapers and cabinets to be developed in the future.
The creation of the industrial chain has become a trend, and it has extended to the upper reaches. It is the mastery of forestry resources. At present, the floor companies realize that only by owning resources, can they better absorb the pressure brought by rising costs and have stronger market competition. force. In order to develop heavy bamboo flooring, Shengxiang has purchased fast-growing bamboo forests in Zhejiang. Nature not only purchased forest land in Yunnan, but also purchased forest land in Peru. Yan Xuebin said, “This is called vertical management in the industry chain. We hope to adopt The creation of an industrial chain can solve three problems: stable prices, stable supply, and stable quality.