For building material home furnishing dealers, the main contents of their information management include product information, inventory information, local engineering project development information, promotion information, consumer information, price information, financial information, employee information and competitor information, etc. It also includes information on changes in local home improvement trends.
product information
Products are the core tools for dealers to profit. Whether the dealer's market feedback on new product information is timely and accurate will directly affect the formulation of the upstream manufacturer's product development strategy, and what new products the manufacturer has developed, whether the new product passes the relevant quality certification, what is the selling point, etc. This information will have a decisive influence on the adjustment of the dealer's business strategy.
price information
The price is a weapon for dealers to defeat the enemy. What kind of price to purchase, at what kind of price to sell to consumers, dealers must have an account in mind. In addition, the dealer must understand the competitors' purchase price and selling price. Only by knowing oneself and knowing one another can the initiative be firmly held in their own hands.
Inventory
Dealer's inventory dynamic information management not only affects the dealer's own profitability, but also affects the product development direction of upstream suppliers. Dealers should timely feedback inventory information to manufacturers so that manufacturers can adjust the development direction in time.
Local project development information
As there is no geographical advantage, it is very difficult for manufacturers to understand engineering projects in various places in time. Dealers should pay attention to capturing this type of information, such as where to build a hotel or prepare to develop new real estate, etc., and tell the manufacturers as soon as possible to obtain a manufacturer. The support, won the project.
Promotion information
Dealers must do everything possible to understand the manufacturer's promotional plan information, and try to grab the purchase during the promotion period in order to enjoy the most favorable purchase price.
Financial Information
How many products are sold each day, how much money is credited, this information dealer is not mastered. Financial information is the most important reference factor for dealers to formulate various strategies. For example, if a dealer fails to pay during a certain period of time, the dealer must consider whether to launch promotional activities to revitalize inventory or strictly control the purchase volume.
employee information
The most terrible enemy in the mall is not a competitor, but an internal employee. Once internal employees are out of position, their destructive power is far better than their competitors. Sometimes the business of a dealer is not good because a clerk is in a bad mood and sends the customer to a competitor. Therefore, employees must pay sufficient attention to every move.
Competitor information
For dealers, only timely and accurate information on competitor's product portfolio information, price combination strategies, promotion plans, etc., can be targeted to take measures, or tit-for-tat, or to avoid its edges, into the chest.
Consumer information
Consumer information includes their age, occupation, spending habits, income level, and effective contact information. Consumers are the fundamental source of profits for distributors. The information they provide plays a key role in dealers' adjustment of product mix and adjustment of prices.
Local Home Trends Change Information
Building materials and home decoration trends are closely related. As long as timely and accurate grasp of the trend of changes in the trend of home improvement, dealers can take the lead, introduce marketable products, earn a full pall before the followers follow up.