Integrated ceiling companies join forces for mass promotion

Although the name of the integrated ceiling can allow consumers to see at a glance, whether in the street, or in the building materials market, or in any media, as long as you hear the integrated ceiling, consumers can generate relevant associations, but for a brand This is enough.

As a consumer working hard for a day outside, to go home and lie down on the sofa, you have to look at the top of the ceiling. You have to take a look at the top of the ceiling in the kitchen. You have to take a look at the top of the ceiling in the kitchen. You have to look at the top of the ceiling when you go to bed. As more and more families have lived in a house for more than a dozen years, renovating old houses has become an option for more modern people.

The integrated suspended roof industry is currently affiliated with the National Ceiling Industry Association. As an emerging industry category, it must have properties that all people know. If industry associations and companies cannot unite to promote a 1.3 billion people, they are unfamiliar. The name of the industry, the rapid development of the industry will be hampered.

Integrated ceiling companies want to unite for popularization The concept of integrated ceilings was first proposed by AIA in late 2005. It began to enter the market in 2006 and was only formally touched by consumers in 2007. Into 2008, many companies took up the tiger skin to claim that they are XX brand, a time integrated ceiling price war broke out throughout the industry. Manufacturers have discounted their profits, and many of the factories lacking strength have just closed down in 2009. Many manufacturers in the integrated ceiling industry have cried in their hearts. The price war is a big deal. Where does the integrated ceiling come from, and where is the profit?

After years of reshuffling, many integrated ceiling brands have been recognized by the market, AIA, Merkater, Aopu, Tuscany, character, Rongsheng, Aopu, Chuchu, Baolan, and so on... These brand ceilings have been In the market has occupied a very important share, but the popularization of integrated ceilings has not achieved a positive strategic promotion.

Some people have budgeted that the integrated ceiling industry has a development space of at least more than 1,000 million yuan. However, at present, only two or three billion yuan have been excavated. However, many ceiling companies are all concentrating on the tens of billions of people in this area and facing each other. Dumping, while hindering the healthy development of the industry, it also affects the degree of industry penetration, so that the market space is extremely narrow.