How to do a smart lock sales and fission

In the past two or three years, the smart lock industry has been very lively. The online crowdfunding has been overshadowed by a wave, the climax has continued, various brands have been promoted in full swing, friends circle smart lock ads next door Pharaoh is the busiest; offline show summit popularity bursting, companies Please celebrity endorsement hot, one by one, the goddess goddess all came, each of them shouted for the endorsement of the brand: XXX brand smart lock best!

The smart lock is unprecedentedly prosperous, but behind the prosperity of the industry, slag is cluttered, and the price of smart locks on cabbage is even lower than the price of branded machinery room door locks. The quality is worrying; the “creepy machine” is hidden, household appliances, security, communications, IT, Internet giants struck across borders, and generally smart lock manufacturers and distributors faced looting. So someone in the industry said that smart locks, like smart phones, are not affordable for everyone. Most people can wash and sleep.

Many small partners may be in the era of smart phones, an iphone turned out, causing the smart phone industry to reshuffle, thus ending the competition situation of thousands of cards, still fresh in memory. At present, more and more princes from various walks of life have entered or are preparing to enter the smart lock, and then "BAT" is also going to participate in the war, whether there are a few iphone-type "super-forced" smart locks. Come on? These questions do not know how to look Yuanfang, Xiaobian's answer is: everything is possible! Because this piece of cake is very attractive, and the smart home behind it is even more irresistible! As a smart home entrance products The smart lock, if it is a chicken leg, then it will be followed by a smart home whole chicken. The princes from across the border, the meaning of the drunkard is in the wine, but also cares about the landscape.

In 2017, the national smart lock demand exceeded 8 million sets. According to the terminal sales average price of 2,000 yuan for each smart lock, the market size has exceeded 16 billion. This 16 billion yuan or only in the smart lock market, this block of rough stone on the original, because a large proportion of sales from the hotel apartments and Other engineering areas, the home improvement market has just been awakened. There are more and more people buying new smart homes and new smart homeowners to buy smart locks, and they are becoming a trend. In the next five years, smart locks will become a mainstream consumer in replacing mechanical door locks. Market cakes are bound to increase geometrically. Legends The one hundred billion market in China is not groundless, and the future market demand for smart homes involving smart locks will be very large and incalculable.

Choose a good store to create "Smart lock experience hall"

If it is early years, you are optimistic about the fingerprint lock industry, want to open a store, Xiao Bian will advise you not to open, the time has not arrived. Now consumers have improved their knowledge of smart locks. At least when they talk about smart locks, they all know and hear. If you just have a store near you, it would be better. How to choose a good store? First is to choose the market, give priority to supermarkets, followed by building materials decoration market, the popularity of supermarkets is enough to kill the decorative building materials market; followed by the selection of stores, give priority to the opponent next door or opposite, borrow building materials According to a master of the home industry, some opponents will grow taller and faster and close to their opponents to kill their opponents. If there is no opponent how to choose? Choose the best atmosphere, the most prosperous store next door or opposite, near the water to get the first month, followed by master play together, but also can grow even higher and faster.

Expand personal connections and create a "fan ecosystem"

Most of the money a person earns comes from contacts; the success of a shop depends on the "fan ecology." The so-called "people who have the hearts of the people" have the world, many people have more help, and those who are disobedient are helpless, referring to "fan ecology." Smart lock dealers want to stand out in the competition, must actively expand the human space, get all kinds of "key people", build and maintain a "fan ecosystem."

The “key person” refers to the “key person” who can bring you business, such as the purchase of the real estate developer, the second oldest member of the building materials home alliance, the boss of the security store, the supervision of the decoration company, the project manager, and the gold medal of the building materials home market. Salesman and so on. Accumulate and transform the resources of all parties for my own use, so that we can become bigger and stronger and not afraid of the future!

The wisdom of the Heaven Road, especially the way of doing business, will only work hard on the market, but it will not know how to expand and use personal connections. If you use high-qualified resources for your own use, your achievements will be limited, and it will be difficult to see the light of day. In 2018, a chicken in the left hand and a duck in the right hand were actively involved in expanding their personal connections and striving to enter the high-energy circle of friends. For example, they entered the local quality association of home building materials, absorbed resources from all parties, and played with big businessmen and high-energy friends. It is a shortcut, and with a certain amount of related human resources, doing the market will also play a multiplier role.

The reason why Jiang Xiaobai liquor is so popular is because it can be played. Marketing is an entertainment rather than a preaching. For example, to play WeChat marketing, a small WeChat can add 5,000 friends. If you have 5,000 new real estate owners in WeChat, you can post a soft article in a circle of friends. There are many ways to play, such as social marketing, owners barbecue, community promotion, brand alliance activities ... ... dealers can play to make money.

Do a good job of active + service marketing

The active service is firstly a kind of consciousness. The purpose is to make the customer comfortable. “Any feeling that makes the customer uncomfortable touches the bottom line. All the stores that make the customer uncomfortable are about to close down!” The sense of service that makes customers comfortable is not only reflected in Professional shopping guide and after-sales installation, and should be throughout the entire sales process. Only if the customer is comfortable, you will be comfortable and you will have a "money pass."

Increase brand exposure and increase product visibility

"The so-called trick is to minimize the simple things." Try to increase the brand's exposure, as much as possible to improve product visibility. The household name of the brand has been sold to the households in the area of ​​one acre, and the visibility of the product has made it possible for consumers to reach one-and-a-half acre on the ground. This is the simplest trick for smart locks and the best way to avoid being shuffled.

In 2018, the smart lock market is about to usher in an outbreak. Big opportunities are often accompanied by big challenges. A “tsunami” type shuffling may already be on the road, and the smart lock industry’s buddies will not “be washed up and slept.” "Efforts to prepare for the battle, to meet the challenge, happiness is fighting out!